CUSTOM: CORPORATE DESIGN & OTHER
These typefaces were also produced for clients. Please note that, except where indicated, these typefaces are not available for licensing.
Coop Black (lowercase)
FF Meta 3
ITC Officina Display
VW Headline Light & Heckschrift
1999. Based on Futura by Paul Renner and VW Headline by Lucas de Groot. Art directed by Erik Spiekermann and Stephanie Kurz. Commissioned by MetaDesign Berlin for Volkswagen AG.
A redesign of Volkswagen's Eurpoean ad campaign called for a lighter version of their proprietary version of Futura.
At the same time, I developed a wider version of the boldest weight of their corporate typeface, proposing it as a replacement for the wide Univers used for model names on the cars themselves. I don't know what happened with this, because my internship was over before the typeface was presented to the VW people, but i do know that it was never used.
Light and Bold