Please note that, except where indicated, these typefaces are not available for licensing.

Amplitude Headline Benton Modern Caslon's Egyptian FF DIN Condensed Bureau Grotesque Guardian Houston Popular Poynter Agate Display Stag Vectora Thin

2005. Commissioned by David Curcurito and Darhil Crooks at Esquire. Released by Schwartzco Inc. through Village.

Esquire contacted me in the summer of 2005 about drawing a new slab serif for bolder, more forceful headlines. They had been using Hoefler & Frere-Jones's sharply elegant Mercury for several years, and decided it was time for a change. I showed them a range of slab serifs produced by French and German foundries around 1900-1940, and synthesized elements from several of them (notably Beton, Peignot's Egyptienne Noir, Georg Trump's Schadow, and Scarab) into a new face with a very large x-height, extremely short ascenders and descenders, and tight spacing, for a compact, contemporary look. It was hard at first to keep it away from Guardian Egyptian, which I had finished work on only a month earlier, but I think it evolved into its own thing. Since it was going to be set in short, large blocks of text, we decided that it was important to make the spaces between the characters as interesting to look at as the space inside the characters, which is why the bracketing is only applied on the outside. I couldn't figure out how to make this work on the Thin without having weird spots of extra weight, so I decided to turn that into one of the defining features of the face, rather than forcing it to be another bland hairline face. This was the only project I've ever done where the client kept pushing me to make the face weirder and weirder, which made working with them a lot of fun.

Thin, Thin Italic, Medium, Medium Italic, Bold, Bold Italic, Black, and Black Italic.